A Bold Promise
As Canada’s leading luxury lifestyle and travel magazine, BOLD is inspiration for travellers.
From trying strange new foods to attempting a challenging new language, travelling out into the unknown takes boldness! It provides advice, encouragement, and ideas for discerning globetrotters looking for those uniquely unforgettable experiences.
In each new issue, BOLD’s adventurous team of writers and photographers take readers on journeys both intimate and grand, providing a true connection with each destination —without compromising on luxury
Today, travellers want a richer and more meaningful experience with the places and cultures they experience. That’s why our readers turn to us for carefully selected restaurants, hotels, spas, shops, and destinations.
It’s a big world out there, and to get the most from it, you’ve got to be BOLD.
Bold, Adventurous, Sophisticated and Global with a taste for the finer things in life.
CORE BUYER: 65% Female | 35% Male
AVERAGE AGE 45 +
25% are 55+ yrs old
52% are 35-50 yrs old
33% are 25-34 yrs old
41% have a postgraduate degree
39% have a bachelor's degree
55% SR. Management (CEO, COO, VP, Director)
12% Mid Level Management
On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year
59% of BOLD magazine readers travel on business, taking, on average 8 business trips per year
79% of our readers travel in First or Business Class
Quarterly (Spring, Summer, Fall + Winter)
Total Circulation: 200,00
Circulation per run: 50,000
Readers per copy: 5.2
Total Readership: 1,040,000
Average HHI: $250,000
British Columbia: 8,950
DISTRIBUTION % VIA POSTAL CODE
More than $250,000: 30%
$200,000 to $250,000: 55%
$150,000 to $199,000: 10%
$100,000 to $149,000: 4%
Less than $100,000: 1%
TARGETED CIRCULATION CHANNELS
Roltek-selected distribution to Toronto Business Elite subscribers of international newspapers such as Wall St. Journal, Barron’s, Chicago Tribune, Shanghai Daily, Globe & Mail, Washington Post, Daily Telegraph UK and more.
Plus special distribution to luxury Asian consumers and selected Platinum cardholders
Our Luxury Travellers Spend
$14,792 CND total average spend on holidays and short breaks per person
57% of BOLD’s reader readers buy luxury fashion at least twice a month
59% of BOLD’s readers buy luxury jewellery, watches and accessories once a month
Top Destinations Visited by Canadians and $* amount spent on other industries
US $18 Billion
UK $1.9 Billion
Mexico $2.8 Billion
Cuba $785 Millions
* These industries include: Beauty, Fashion, Hotels, Food and Entertainment.
Source: Stats Canada 2016