Image by nikldn

A Bold Promise

As Canada’s leading luxury lifestyle and travel magazine, BOLD is inspiration for travellers.

 

From trying strange new foods to attempting a challenging new language, travelling out into the unknown takes boldness! It provides advice, encouragement, and ideas for discerning globetrotters looking for those uniquely unforgettable experiences. 

In each new issue, BOLD’s adventurous team of writers and photographers take readers on journeys both intimate and grand, providing a true connection with each destination —without compromising on luxury

and style.

Today, travellers want a richer and more meaningful experience with the places and cultures they experience. That’s why our readers turn to us for carefully selected restaurants, hotels, spas, shops, and destinations.

It’s a big world out there, and to get the most from it, you’ve got to be BOLD.

 

Our Audience

Bold, Adventurous, Sophisticated and Global with a taste for the finer things in life. 

CORE BUYER: 65% Female | 35% Male

AVERAGE AGE  45 +

  • 25% are 55+ yrs old

  • 52% are 35-50 yrs old 

  • 33% are 25-34 yrs old

EDUCATION           
  • 41% have a postgraduate degree

  • 39% have a bachelor's degree

OCCUPATION         
  • 55% SR. Management (CEO, COO, VP, Director) 

  • 32% Professional

  • 12% Mid Level Management

 
FREQUENT TRAVELLERS 
  • On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year

 
BUSINESS TRAVELLERS 
  • 59% of BOLD magazine readers travel on business, taking, on average 8 business trips per year

  • 79%  of our readers travel in First or Business Class

GS1688023.jpg
 
oliver-sjostrom-iSrBg45UCaM-unsplash.jpg

Key Details

 

  • Quarterly (Spring, Summer, Fall + Winter)

 

  • Total Circulation: 200,00

  • Circulation per run: 50,000 

  • Readers per copy: 5.2

  • Total Readership: 1,040,000

  • Average HHI: $250,000

Ontario: 35,150

British Columbia: 8,950

Quebec: 2,950

Alberta: 2,085

Maritimes: 865

DISTRIBUTION % VIA POSTAL CODE

  • More than $250,000: 30%

  • $200,000 to $250,000: 55%

  • $150,000 to $199,000: 10%

  • $100,000 to $149,000: 4%

  • Less than $100,000: 1%

TARGETED CIRCULATION CHANNELS

  • Roltek-selected distribution to Toronto Business Elite subscribers of international newspapers such as Wall St. Journal, Barron’s, Chicago Tribune, Shanghai Daily, Globe & Mail, Washington Post, Daily Telegraph UK and more.

 

Plus special distribution to luxury Asian consumers and selected Platinum cardholders

Oysters

Our Luxury Travellers Spend 

  • $14,792 CND total average spend on holidays and short breaks per person

  • 57% of BOLD’s reader readers buy luxury fashion at least twice a month

  • 59% of BOLD’s readers buy luxury jewellery, watches and accessories once a month

Top Destinations Visited by Canadians and $* amount spent on other industries

US            $18  Billion

UK            $1.9 Billion

Mexico     $2.8 Billion

Cuba        $785 Millions

* These industries include: Beauty, Fashion, Hotels, Food and Entertainment. 

 

Source: Stats Canada 2016

Luxury HandBag.jpg

Bold Traveller magazine is Canada's leading luxury lifestyle and travel authority

  • Facebook
  • Instagram
  • Twitter

Our Location

77 Bloor Street West 1200

Toronto, ON M5S1M2

Email: marlon@morenoco.com
Tel: 1.647.780.8082

Ask the Captain

Image by Kutan Ural