We'll take you somewhere you never expected!
We'll take you somewhere you never expected!
As Canada’s leading luxury lifestyle and travel magazine, BOLD is inspiration for travellers.
From trying strange new foods to attempting a challenging new language, travelling out into the unknown takes boldness! It provides advice, encouragement, and ideas for discerning globetrotters looking for those uniquely unforgettable experiences.
In each new issue, BOLD’s adventurous team of writers and photographers take readers on journeys both intimate and grand, providing a true connection with each destination —without compromising on luxury
Today, travellers want a richer and more meaningful experience with the places and cultures they experience. That’s why our readers turn to us for carefully selected restaurants, hotels, spas, shops, and destinations.
It’s a big world out there, and to get the most from it, you’ve got to be BOLD.
SOPHISTICATED AND GLOBAL, WITH A TASTE FOR THE FINER THINGS IN LIFE
$14,792 CND total average spend on holidays and short breaks per person
57% of BOLD’s reader readers buy luxury fashion at least twice a month
59% of BOLD’s readers buy luxury jewellery, watches and accessories once a month
TOP 5 DESTINATIONS VISITED BY CANADIANS
AND $ SPENT ON TRAVEL *
* $ spending by Canadians that impacts other industries (Hotels, Food & Drinks, Fashion and Beauty) * Source: Stats Canada 2016
CORE BUYER 65% Female | 35% Male
25% are 55+ yrs old
52% are 35-50 yrs old
33% are 25-34 yrs old
41% have a post-graduate degree
39% have a bachelors degree
55% SR. Management (CEO, COO, VP, Director)
12% Mid Level Management
On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year
59% of BOLD magazine readers travel on business, taking, on average 8 business trips per year
79% of our readers travel in First or Business Class
BOLD MAGAZINE IS CANADA’S LEADING LUXURY LIFESTYLE TRAVEL AUTHORITY
Quarterly (Spring, Summer, Fall, Winter)
340,000 total annual copies distributed to high-income households
85,000 copies per issue
Reach: 1,360,000 high net worth readers (4 readers per copy)
1,000 + copies distributed through the prestigious Air Canada Maple Leaf Lounges, Via Rail Lounges, Private and Investment Banking offices
$250K + Average household income
DISTRIBUTION % VIA POSTAL CODE
More than $250,000: 30%
$200,000 to $250,000: 55%
$150,000 to $199,000: 10%
$100,000 to $149,000: 4%
Less than $100,000: 1%
TARGETED CIRCULATION CHANNELS
Roltek-selected distribution to Toronto Business Elite subscribers of international newspapers such as Wall St. Journal, Barron’s, Chicago Tribune, Shanghai Daily, Globe & Mail, Washington Post, Daily Telegraph UK and more.
Plus special distribution to luxury Asian consumers and selected Platinum cardholders
EDITORIAL CALENDAR *subject to change
BOLD magazine is Canada’s point of reference for specialized luxury lifestyle and travel information. The most complete experience, now with a new design, more fashion and luxury, more beauty, trends and lifestyle to accompany up-to-date, discerning travellers, and with the values of visual clarity and journalistic rigour which are the essence of BOLD Traveller
Ad Space January 18, 2021
Creative January 25, 2021
Release February 22, 2021
The Future of Travel
SPECIAL FOCUS Wellness and
self-care. From Spas to Safaris,
we have the bold list of where
to go to nourish your body and
mind ad how to take care of you!
PLUS the beauty regime and products to go along with the season.
SECRET EUROPE Rediscovering the lesser known parts of one of the most romantic European countries
Ad Space April 19, 2021
Creative April 26, 2021
Release May 21, 2021
MADE IN CANADA
Travel is Exploration. Go to places you dreamed of!
SPECIAL FOCUS Our curated beauty package reveals the best beauty products for short or long haul flights and to shield skin from the sun.
PLUS Great Summer Cocktails/BBQ
Ad Space July 19, 2021
Creative July 26, 2021
Release August 30, 2021
GLOBAL STYLE An exploration of global style and the intersections of travel, beauty, wellness, Fashion, Design and Influencers
TASTE THE WORLD with the ultimate guide to dining experiences.
PLUS an exclusive peek at the season’s best: luxe fragrances, keep- sake jewellery, beauty products and statement coats to cozy up to.
Ad Space Oct 5, 2021
Creative Oct 16, 2021
Release Nov 6, 2021
THE COLLECTOR'S EDITION
In our collector's edition, we bring you the top 20 destinations we love!
YEARNING FOR A GETAWAY?
We’ve got you covered with short breathtaking escapes.
HOLIDAY GIFTS Master holiday gifting with BOLD’s Gift Guide for the refined traveller in your life
LIBATIONS Impress your guests with seasonal cocktails
CRUISING A complete guide to hitting the high seas in 2021
CONTENT CREATION & PARTNERSHIPS
As clients seek to elevate their storytelling, we are uniquely qualified to partner with you - to deliver compelling content, targeted to the right audiences at scale. We produce a variety of editorial customized programs that go above the traditional ads - boosting awareness and elevating promotion.
SOME OF OUR CLIENTS
rates per insertion (Net)
REGULAR, NON PREMIUM
FULL PAGE $8,150
DOUBLE PAGE $11,895
IFC (DPS) $14,995
IBC (FP) $7,000
FIRST DOUBLE PAGE $13,495
SECOND DOUBLE PAGE $12,695
THIRD DOUBLE PAGE SPREAD $11,950
CENTRE FOLD DPS $15,950
TABLE OF CONTENT $8,050
EDITORIAL LETTER $9,000
FORMAT High Resolution, PDF
BINDING Perfect Binding
FP TRIM SIZE 8.5" X 10.875"
DP TRIM SIZE 17" X 10.875"
BLEED (add) .125"
TYPE SAFETY 0.5"