We'll take you somewhere you never expected!
#iamaboldtraveller
We'll take you somewhere you never expected!
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As Canada’s leading luxury lifestyle and travel magazine, BOLD is inspiration for travellers.
From trying strange new foods to attempting a challenging new language, travelling out into the unknown takes boldness! It provides advice, encouragement, and ideas for discerning globetrotters looking for those uniquely unforgettable experiences.
In each new issue, BOLD’s adventurous team of writers and photographers take readers on journeys both intimate and grand, providing a true connection with each destination —without compromising on luxury
and style.
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Today, travellers want a richer and more meaningful experience with the places and cultures they experience. That’s why our readers turn to us for carefully selected restaurants, hotels, spas, shops, and destinations.
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It’s a big world out there, and to get the most from it, you’ve got to be BOLD.
OUR AUDIENCE
SOPHISTICATED AND GLOBAL, WITH A TASTE FOR THE FINER THINGS IN LIFE
LUXURY TRAVELLERS
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$14,792 CND total average spend on holidays and short breaks per person
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57% of BOLD’s reader readers buy luxury fashion at least twice a month
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59% of BOLD’s readers buy luxury jewellery, watches and accessories once a month
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TOP 5 DESTINATIONS VISITED BY CANADIANS
AND $ SPENT ON TRAVEL *
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U.S. $18B
U.K. $1.9B
Cuba $785M
Mexico $2.8B
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* $ spending by Canadians that impacts other industries (Hotels, Food & Drinks, Fashion and Beauty) * Source: Stats Canada 2016
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CORE BUYER 65% Female | 35% Male
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AVERAGE AGE
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25% are 55+ yrs old
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52% are 35-50 yrs old
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33% are 25-34 yrs old
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EDUCATION
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41% have a post-graduate degree
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39% have a bachelors degree
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OCCUPATION
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55% SR. Management (CEO, COO, VP, Director)
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32% Professional
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12% Mid Level Management
FREQUENT TRAVELLERS
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On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year
BUSINESS TRAVELLERS
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59% of BOLD magazine readers travel on business, taking, on average 8 business trips per year
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79% of our readers travel in First or Business Class
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KEY DETAILS
BOLD MAGAZINE IS CANADA’S LEADING LUXURY LIFESTYLE TRAVEL AUTHORITY
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Quarterly (Spring, Summer, Fall, Winter)
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340,000 total annual copies distributed to high-income households
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85,000 copies per issue
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Reach: 1,360,000 high net worth readers (4 readers per copy)
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1,000 + copies distributed through the prestigious Air Canada Maple Leaf Lounges, Via Rail Lounges, Private and Investment Banking offices
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$250K + Average household income
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DISTRIBUTION % VIA POSTAL CODE
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More than $250,000: 30%
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$200,000 to $250,000: 55%
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$150,000 to $199,000: 10%
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$100,000 to $149,000: 4%
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Less than $100,000: 1%
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TARGETED CIRCULATION CHANNELS
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Roltek-selected distribution to Toronto Business Elite subscribers of international newspapers such as Wall St. Journal, Barron’s, Chicago Tribune, Shanghai Daily, Globe & Mail, Washington Post, Daily Telegraph UK and more.
Plus special distribution to luxury Asian consumers and selected Platinum cardholders
EDITORIAL CALENDAR *subject to change
BOLD magazine is Canada’s point of reference for specialized luxury lifestyle and travel information. The most complete experience, now with a new design, more fashion and luxury, more beauty, trends and lifestyle to accompany up-to-date, discerning travellers, and with the values of visual clarity and journalistic rigour which are the essence of BOLD Traveller
spring 2021
Ad Space January 18, 2021
Creative January 25, 2021
Release February 22, 2021
The Future of Travel​
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SPECIAL FOCUS Wellness and
self-care. From Spas to Safaris,
we have the bold list of where
to go to nourish your body and
mind ad how to take care of you!
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PLUS the beauty regime and products to go along with the season.
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SECRET EUROPE Rediscovering the lesser known parts of one of the most romantic European countries
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summer 2021
Ad Space April 19, 2021
Creative April 26, 2021
Release May 21, 2021
MADE IN CANADA
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Travel is Exploration. Go to places you dreamed of!
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SPECIAL FOCUS Our curated beauty package reveals the best beauty products for short or long haul flights and to shield skin from the sun.
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PLUS Great Summer Cocktails/BBQ
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fall 2021
Ad Space July 19, 2021
Creative July 26, 2021
Release August 30, 2021
GLOBAL STYLE
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GLOBAL STYLE An exploration of global style and the intersections of travel, beauty, wellness, Fashion, Design and Influencers
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TASTE THE WORLD with the ultimate guide to dining experiences.
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PLUS an exclusive peek at the season’s best: luxe fragrances, keep- sake jewellery, beauty products and statement coats to cozy up to.
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Winter 2020
Ad Space Oct 5, 2021
Creative Oct 16, 2021
Release Nov 6, 2021
THE COLLECTOR'S EDITION
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In our collector's edition, we bring you the top 20 destinations we love!
YEARNING FOR A GETAWAY?
We’ve got you covered with short breathtaking escapes.
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HOLIDAY GIFTS Master holiday gifting with BOLD’s Gift Guide for the refined traveller in your life
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LIBATIONS Impress your guests with seasonal cocktails
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CRUISING A complete guide to hitting the high seas in 2021
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CONTENT CREATION & PARTNERSHIPS
As clients seek to elevate their storytelling, we are uniquely qualified to partner with you - to deliver compelling content, targeted to the right audiences at scale. We produce a variety of editorial customized programs that go above the traditional ads - boosting awareness and elevating promotion.
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SOME OF OUR CLIENTS
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rates per insertion (Net)
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REGULAR, NON PREMIUM
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FULL PAGE $8,150
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DOUBLE PAGE $11,895
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PREMIUM
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IFC (DPS) $14,995
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IBC (FP) $7,000 ​​
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OBC $11,950
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FIRST DOUBLE PAGE ​ $13,495
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SECOND DOUBLE PAGE $12,695
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THIRD DOUBLE PAGE SPREAD $11,950
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CENTRE FOLD DPS $15,950
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TABLE OF CONTENT $8,050
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EDITORIAL LETTER $9,000
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SPECIFICATIONS​
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FORMAT High Resolution, PDF
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BINDING Perfect Binding
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FP TRIM SIZE 8.5" X 10.875"
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DP TRIM SIZE 17" X 10.875"
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BLEED (add) .125"
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TYPE SAFETY 0.5"
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