AUDIENCE

PASSIONATE, CURIOUS & THOUGHTFUL TRAVELLERS

Sophisticated, global and intellectual with a taste for the finer things in life and an appetite for fashion, beauty, design, wellness, health, the arts and entertainment.

THE BOLD TRAVELLER PROFILE: WHAT THEY VALUE

They invest in experiences that offer exclusivity, access and narrative
They trust authority and curation over algorithm-driven feeds
Their travel decisions directly influence their choices in fashion, watches, beauty and design

CORE BUYER: 60% Female | 40% Male

AVERAGE HHI STARTING AT $400,000

AVERAGE AGE 50

52% are 55+ yrs old
33% are 35-50 yrs old
25% are 25-34 yrs old

EDUCATION

41% have a postgraduate degree
39% have a bachelor's degree

OCCUPATION

55% SR. Management (CEO, COO, VP, Director)
32% Professional, Entrepreneurs
12% Mid Level Management

FREQUENT TRAVELLERS

On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year

BUSINESS TRAVELLERS

59% of BOLD magazine readers travel on business, taking, on average 8 business

trips per year

79% of our readers travel in First or Business Class