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AUDIENCE

Bold, Adventurous, Sophisticated and Global with a taste for the finer things in life. 

CORE BUYER: 65% Female | 35% Male

AVERAGE AGE  45 +

  • 25% are 55+ yrs old

  • 52% are 35-50 yrs old 

  • 33% are 25-34 yrs old

EDUCATION           
  • 41% have a postgraduate degree

  • 39% have a bachelor's degree

OCCUPATION         
  • 55% SR. Management (CEO, COO, VP, Director) 

  • 32% Professional

  • 12% Mid Level Management

 
FREQUENT TRAVELLERS 
  • On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year

 
BUSINESS TRAVELLERS 
  • 59% of BOLD magazine readers travel on business, taking, on average 8 business

       trips per year

  • 79%  of our readers travel in First or Business Class