AUDIENCE

PASSIONATE & CURIOUS TRAVELLERS

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Sophisticated, global and intellectual with a taste for the finer things in life and an appetite for fashion, beauty, design, wellness, health, the arts and entertainment.

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CORE BUYER: 70% Female | 30% Male

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AVERAGE HHI STARTING AT $275,000

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AVERAGE AGE  44 +

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• 25% are 55+ yrs old

• 52% are 35-50 yrs old 

• 33% are 25-34 yrs old

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EDUCATION           

• 41% have a postgraduate degree

• 39% have a bachelor's degree

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OCCUPATION         

• 55% SR. Management (CEO, COO, VP, Director) 

• 32% Professional, Entrepreneurs

• 12% Mid Level Management

 

FREQUENT TRAVELLERS 

• On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year

 

BUSINESS TRAVELLERS 

• 59% of BOLD magazine readers travel on business, taking, on average 8 business

       trips per year

• 79%  of our readers travel in First or Business Class

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