AUDIENCE

PASSIONATE & CURIOUS TRAVELLERS

Sophisticated, global and intellectual with a taste for the finer things in life and an appetite for fashion, beauty, design, wellness, health, the arts and entertainment.

CORE BUYER: 70% Female | 30% Male

AVERAGE HHI:$275,000

AVERAGE AGE 44 +

25% are 55+ yrs old
52% are 35-50 yrs old
33% are 25-34 yrs old

EDUCATION

41% have a postgraduate degree
39% have a bachelor's degree

OCCUPATION

55% SR. Management (CEO, COO, VP, Director)
32% Professional, Entrepreneurs
12% Mid Level Management

FREQUENT TRAVELLERS

On average, BOLD Traveller readers takes 6 holidays internationally and 4 regionally a year

BUSINESS TRAVELLERS

59% of BOLD magazine readers travel on business, taking, on average 8 business

trips per year

79% of our readers travel in First or Business Class