Our readers spend approx. 3x more on international travel

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• Average spend: $22,000 CAD per person

• 79% consistently travel in First or Business Clas

 

They are the core customers for brands like:

• Rolex, Patek Philippe, Cartier, Dior and La Prairie

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Over-index significantly in:

• Premium automotive, fine jewellery and luxury skincare

• Luxury safaris, expedition cruises, and Ocean Voyages with lines such as Silversea, Regent, Explora Journeys, Scenic, and Emerald Yachts

• Wealth management and private banking

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Top Jewellery & Watches Brands

• Harry Winston

• Cartier, Chopard

• Van Cleef & Arpels

• David Yurman

• Bvlgari

• Boucheron

• Accutron

• Rolex

• Patek Philippe

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Top Beauty Brands

• LVMH (Guerlain/Givenchy/Dior)

• L'Oréal Paris (Lancôme, YSL, Giorgio Armani), Shiseido, Sulwhasoo,

• Coty Luxury Brands (Burberry, Gucci, Hugo Boss)

• Puig (Carolina Herrera, Jean Paul Gaultier)

• La Prairie, Chantecaille, StriVectin

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Favourite Luxe Destinations

Anguilla (Luxury), Bahamas (Luxury), Bermuda (Luxury), Mexico (Los Cabos + Riviera Nayarit), Turk and Caicos (Luxury), Thailand (Luxury), UK/France/Spain/Ireland, Colombia, Argentina, Costa Rica, Chile​

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What They Value

Exclusivity, access, narrative — they trust authority and curation over algorithm-driven feeds.